Important distinction: These terms apply only to the public website. Access to the Digital Mirror platform and all paid or trial services is governed by the applicable license agreement, order form, program or statement of work, and related contractual documents.

1. About us and these terms

The website digital-mirror.ai is operated by Digital Mirror Ltd, a company registered in England and Wales under company number 15045031. Our registered office is C/O Stevens & Bolton LLP, Wey House, Farnham Road, Guildford, Surrey GU1 4YD, United Kingdom. You can contact us at info@digital-mirror.ai.

By accessing or using the public website, you agree to these terms. If you do not agree, you should not use the website.

2. The public website and Digital Mirror services

The public website provides general information about Digital Mirror, contract performance, value leakage and related topics. It does not itself provide the Digital Mirror platform or create a customer, advisory, fiduciary or professional-services relationship.

Platform access, demonstrations, evaluations, subscriptions, and professional services are governed only by the written agreement applicable to them. If these website terms conflict with such an agreement in relation to a contracted service, that agreement prevails.

3. Permitted use

You may access the website and download or print reasonable extracts for your own lawful internal business purposes. You must not:

1. use the website unlawfully, fraudulently or in a way that infringes another person’s rights;
2. attempt to bypass security, probe for vulnerabilities or gain unauthorised access to systems, accounts or data;
3. introduce malware, harmful code, automated traffic or an unreasonable load;
4. scrape, harvest or systematically extract website content or personal information, except where the law does not permit that restriction;
5. misrepresent an association with, or endorsement by, Digital Mirror; or
6. reproduce, modify, distribute or commercially exploit substantial website content without our written permission.

4. Intellectual property

The website and its content—including text, designs, graphics, software, reports, methodologies, product names and trademarks—are owned by Digital Mirror or its licensors and are protected by intellectual-property law. No rights are transferred to you except the limited permission expressly given in section 3.

Third-party names and marks remain the property of their respective owners. Their appearance does not imply endorsement unless we state otherwise.

5. Information, examples and no reliance

Website content is provided for general information and marketing purposes. It is not legal, financial, accounting, procurement or other professional advice and should not be relied upon as a substitute for advice addressing your circumstances.

Examples of value leakage, savings, recoveries, working-capital effects, performance improvements or return on investment are illustrative unless expressly stated otherwise. Actual results depend on contracts, data quality, scope, supplier responses, implementation and other circumstances. Nothing on the website is a promise or guarantee of a particular outcome.

We take reasonable care over website content but do not guarantee that it is complete, accurate, current or suitable for a particular purpose. Please contact us before acting on information that is material to a decision.

6. Availability, security and changes

We may update, suspend or withdraw any part of the public website without notice. We do not guarantee continuous or error-free availability. You are responsible for using appropriate security measures and for configuring your systems and devices to access the website safely.

We do not guarantee that the website will be free from malicious code, although we use reasonable measures designed to protect it. You must not misuse the website by knowingly introducing malicious or harmful material.

7. Third-party links and linking to us

Links to third-party websites are provided for convenience and do not amount to approval or endorsement. We do not control third-party sites and are not responsible for their content, availability or privacy practices.

You may link to our homepage fairly and lawfully, provided the link does not damage our reputation, imply an association or endorsement that does not exist, frame the website, or reproduce substantial content. We may withdraw linking permission where reasonably necessary.

8. Liability

Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

Subject to that, and to the fullest extent permitted by law, Digital Mirror is not liable for loss arising solely from use of, inability to use, or reliance on the free public website, including loss of profit, revenue, business, opportunity, anticipated savings, goodwill, data, or indirect or consequential loss.

This section does not limit any liability arising under a separate written agreement for Digital Mirror services; that agreement contains the applicable allocation of risk.

9. Privacy and cookies

Our Website Privacy Notice explains how we use personal information connected with the public website. Our Cookie Notice explains our use of cookies and similar technologies and how to manage preferences.

10. Changes to these terms

We may revise these terms to reflect changes to the website, our business or the law. The updated version applies from the date shown at the top of the page. Please check the terms when you use the website.

11. General

If a provision of these terms is unlawful or unenforceable, the remaining provisions continue in effect. A delay in enforcing a right is not a waiver of it. These terms do not give rights to a person who is not a party to them.

12. Governing law and jurisdiction