Privacy Policy

1. Who we are

Digital Mirror Ltd is the controller of the personal information described in this notice. We are a company registered in England and Wales under company number 15045031. Our registered office is C/O Stevens & Bolton LLP, Wey House, Farnham Road, Guildford, Surrey GU1 4YD, United Kingdom.

Questions about this notice or our use of personal information may be sent to info@digital-mirror.ai. We have not appointed a data protection officer; privacy inquiries are handled through this address.

2. Who this notice covers

This notice covers visitors to our public website, people who contact us, subscribers to our updates, event participants, prospective customers and partners, and business contacts with whom we develop or maintain a relationship.

Customer organisations may also provide personal information to the Digital Mirror platform. That processing is governed by the applicable customer agreement, data processing terms and any platform-specific notice, rather than this website notice.

3. Information we collect

• Identity and professional information, such as your name, job title, employer, department and professional profile.
• Contact information, such as your business email address, telephone number and correspondence details.
• Enquiry and relationship information, including messages, meeting notes, interests, event participation and records of our communications.
• Marketing preferences, including subscriptions, consent records, objections and unsubscribe choices.
• Technical and usage information, such as IP address, browser and device information, referral source, pages viewed and interactions with our website or emails.
• Security information needed to protect the website and investigate suspected misuse.
• website-hosting, CRM, email, analytics, event, scheduling, security and professional-service providers acting under appropriate terms;
• our personnel, contractors and advisers who need the information for their work;
• a buyer, investor or adviser in connection with a genuine corporate transaction, subject to appropriate confidentiality protections; and
• courts, regulators, law-enforcement bodies or other parties where disclosure is required by law or necessary to establish, exercise or defend legal rights.
• Website enquiries and prospect records are normally reviewed after 24 months of substantive inactivity.
• Marketing records are retained while the relationship remains relevant, until you object or unsubscribe, and thereafter as a minimal suppression record.
• Cookie-consent and website-security records are retained for the periods needed to operate the preference tool, protect the website and demonstrate compliance.
• Information connected with a contract, dispute or legal obligation may be retained for the applicable limitation or statutory period, commonly up to six years after the relationship ends.
• ask for access to your personal information and a copy of it;
• ask us to correct inaccurate or incomplete information;
• ask us to erase information or restrict how it is used;
• object to processing based on legitimate interests, and object at any time to direct marketing;
• withdraw consent at any time, without affecting earlier processing; and
• receive information you provided in a portable format where the statutory conditions apply.

We do not intend to collect special category information or information about criminal convictions through the public website. Please do not include such information in a general enquiry.

4. Where information comes from

We obtain information directly from you when you use a form, subscribe, attend an event, correspond with us or otherwise engage with Digital Mirror. We may also receive business-contact information from your employer or colleagues, event organisers, professional networks, referrals and publicly available business sources such as corporate websites and LinkedIn.

5. How and why we use information

6. Marketing choices

You may ask us to stop using your personal information for direct marketing at any time by using the unsubscribe facility in an email or contacting info@digital-mirror.ai. We may retain a minimal suppression record so that we continue to respect your choice.

7. Cookies and similar technologies

We use cookies and similar technologies as described in our Cookie Notice. Except where an exemption applies, non-essential technologies are not used until you provide consent through our cookie-preference tool. You can change your choices at any time through Cookie Settings on the website.

8. Who receives information

We may disclose personal information where necessary to:

We do not sell personal information or provide it to unrelated organisations for their own direct marketing.

9. International transfers

Some service providers may process information outside the United Kingdom. Where UK data-protection law requires a transfer safeguard, we rely on an applicable UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another legally permitted safeguard. Further information about the relevant safeguard is available on request.

10. How long we keep information

We may keep information for longer where litigation, an investigation or a legal hold makes this necessary. We delete or anonymise information when it is no longer required.

11. Your rights

Depending on the circumstances, you may have the right to:

We may need to verify your identity before acting on a request. You may also complain to the Information Commissioner’s Office at ico.org.uk. We would appreciate the opportunity to address your concern first.

12. Required information and automated decisions

You are not generally required to provide personal information through the public website. If you do not provide information needed to respond to a request, we may be unable to deal with that request. We do not make decisions producing legal or similarly significant effects about website visitors solely by automated means.

13. Security, links and children

We use organisational and technical measures designed to protect personal information. No internet transmission or storage system is completely secure, however. Our website may link to third-party sites; their privacy practices are governed by their own notices. The website is intended for business users and is not directed to children.

14. Changes to this notice

We may update this notice to reflect changes to the website, our processing or the law. The latest version and its update date will be published on this page. Material changes may also be communicated by another appropriate method.